Education and Training
There are two schools of thought on the type of background a marketing manager needs in order to be successful. Many construction executives believe it's best to hire a non-technical college graduate with prior sales experience, regardless of the type of sales involved. Others advocate the training of an energetic, personable project manager or anyone with a construction background and a sales personality. Both methods have been successful. A college degree and excellent writing and public speaking skills are desirable. As owners and developers (buyers of construction services) become more knowledgeable and increasingly hire their own consultants with construction experience, knowledge of construction systems may, however, become a prerequisite for the construction firm's marketing manager position.
Advancement Potential
Marketing managers often have the title of Vice President, and are considered part of the company's upper management team. If successful, their income is usually among the top two or three in the company. They sometimes become chief executive officer of their construction firm or owner of a construction company.
